Uncrowd’s FRi Platform Now Available in the Microsoft Azure Marketplace

This article was originally published May 5th, 2020

Microsoft Azure customers worldwide now gain access to Uncrowd’s FRi platfrom to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

Uncrowd today announced the availability of the FRi platform in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Uncrowd customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

Uncrowd’s Friction/Reward Indexing (FRi) answers retail’s most fundamental question: “Why do customers choose retailer X over retailer Y?” Our innovative analytics platform with integrated AI and ML provides insights into shopper choice, behaviors and likelihood to buy for any given customer mission and mindset. The FRi platform provides clear answers and actionable insights on where and why a customer on a given shopper mission will spend their money. Uncrowd’s CEO Richard Hammond explains the platform: “Imagine a mythical street, a flow of customers floods down it, heading towards one store or website; imagine being able to play a card that then diverts them to you instead. That’s what we’re offering: up to 82 data-driven cards that show you the winning combination to make you the first choice in any given shopper mission.”

Integrated with Azure and available as part of the centralized budget management package, the FRi platform is supported by Microsoft in a co-sell ready partnership. Uncrowd’s CTO Rocky Howard adds, “We are committed to utilizing the very best tech, and joining forces with Microsoft fits perfectly with Uncrowd’s plan for growth. We have the power and flexibility of the tools at Microsoft along with the superb Azure environment, which makes our development and deployment lives so much easier.”

Sajan Parihar, Senior Director, Microsoft Azure Platform at Microsoft Corp. said, “We’re pleased to welcome Uncrowd to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Learn more about the FRi platform at its page in the Azure Marketplace.

About Uncrowd

Uncrowd is an enterprise SaaS platform built in response to the desperate need for better customer analytics in retail. World experts in Friction vs Reward, who researched and built the FvR metric, are the Uncrowd team: CEO Richard Hammond, author of the best-selling retail manual “Smart Retail,” and CTO Rocky Howard, UI/UX specialist.