What is it like to shop us? Why do people come to us instead of them? Or them instead of us? You know these questions. We all do. They’re the questions every customer-facing business asks itself. And spends millions on trying to answer. But getting an answer is hard. You…

32 major mood cards charted to help staff understand their customers. As mask wearing becomes mandatory in shops today, a chart that enables shop staff to identify the mood of shoppers is being made available for free by retail experts Uncrowd. The at-a-glance chart maps thirty-two eye moods to enable…

WINNER Microsofts for Start-ups Partner of the year · Accolade reflects the Uncrowd team’s creation of a retail customer analytics platform that rapidly converts nuanced insights into actions and profit · “Just wild! This is an incredible accolade and a fantastic endorsement of the calibre of the UK tech start-up…

This article was originally published June 22nd, 2020 Phil Barden joins an extensive list of retail experts who have invested in Uncrowd’s Friction/Reward Indexing™ Platform. Uncrowd, an analytics SaaS startup, have completed their seed funding round today with the announcement of Phil Barden as an angel investor in their ground-breaking…

This article was originally published May 5th, 2020 Microsoft Azure customers worldwide now gain access to Uncrowd’s FRi platfrom to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies. Uncrowd today announced the availability of the FRi platform in the Microsoft…

This article was originally published April 23rd, 2020 Here’s a fabulous piece on why tele-conferencing, that team lifeline of isolation; is already falling apart, and as a consequence bringing down the Utopian vision of long-term remote working. …

This article was originally published April 3rd, 2018 Boswells in Oxford, UK, the second oldest family-owned department store in the world, is closing after 280 years in business. Run by the Boswell and Pearson families since 1738, the store is an institution. …

This article was originally published February 4th, 2020 We play a game that I’ve realised is a perfect analogue for the dreadful state of current customer analytics. Inappropriate Guess Who? is played with the standard Guess Who? set but you aren’t allowed to ask any of the normal factual questions…

This article was originally published January 27th, 2020 There’s a clue in this photo as to why Toys R Us failed in the modern era. They didn’t fail because they were boring to shop, that was a symptom not a cause. Do you see the clue? By all accounts, Charles…